Research Solutions
Survey Intelligence® Empowering
Info Management | Survey Intelligence® | Program
Evaluation | Management Analysis
& Planning
Looking For A Reliable
And Cost-Efficient Way To Collect Survey Information?
Survey Intelligence®, a C&A trademark, lives up
to its name. SI®’s unique array
of survey research services helps those in charge identify problems
and solutions, evaluate effectiveness of strategies and programs, explore
market potential and plan for the future. Data-mining at C&A is
expressed in insightful, easy to understand reports and presentations.
Our recommendations are designed to actualize management and business
objectives for people, programs and profits. Plus, C&As SI®
delivers incisive and speedy answers cost-effectively.
The C&A Survey Intelligence®
team includes top-notch Ph.D. survey researchers, a national network
of seasoned interviewers, psychometricians and business process analysts.
The vast field experience of Dr. Walter V. Collier, our principal researcher,
covers a diverse group of clientele. Under his direct guidance, C&A
specializes in designing and conducting large national probability sample
surveys, focus group studies, and customized survey research using scientific
investigative techniques such as industry standard SPSS software.
C&A Survey Intelligence® Step By Step
- Plan Survey
Understand organization's goals, determine issue or problem for which
data are needed, and clarify organizational environment in which study
will be conducted.
- Design Survey
Select cost-efficient strategies and techniques for data collection
and analysis; calculate the sample size needed for valid generalization
of the results; and develop customized or choose canned survey instrumentation.
- Develop and Pre-Test Survey Instrument
Generate questions in consultation with your organization's representatives;
conduct a pre-test to check logistics, measure instrument reliability
and validity, and modify instrument and logistics as indicated by
pre-test.
- Conduct Survey
Administer survey instrument using OCR and other fast turnaround technologies
to generate accurate data; utilize ethnically diverse survey interviewers
to match organization's unique target groups; maintain quality controls
in the data collection process; and establish confidentiality safeguards
for privacy rights of the survey participants and your organization's
proprietary rights to the survey data.
- Analyze Data
Compile, re-check data accuracy, and statistically and qualitatively
analyze data, using various state-of-art software programs.
- Communicate Results
Prepare concise survey report with graphics to ensure that survey
findings and conclusions can be easily read and understood; and assist
your organization in translating the survey results into concrete
policies or actions.
- Customer Follow-up
Contact your organization to find out how the research results were
used and if any further technical assistance may be required.
Services
• Customer/Employee Satisfaction Surveys
• Opinion Polls
• Needs Assessment Surveys
• Focus Group Studies
• Questionnaire Construction and Pre-testing
• Database Development and Maintenance
• Data Analysis
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